Add advisory depth
Give clients a differentiated cybersecurity advisory layer without building every workflow yourself.
Value Aligners Partner Program
Help SMB clients make clearer cybersecurity decisions.
Value Aligners helps channel partners deliver faster cybersecurity guidance through an AI-powered assessment, executive summary, and curated vendor recommendations.
What partners can offer
A partner-friendly way to add cybersecurity guidance.
Partners can introduce Value Aligners as a co-branded or white-label solution that helps SMB clients understand priorities, see risk clearly, and move toward practical vendor options.
Understand security and compliance gaps
Receive a clear executive summary of risks and priorities
Get matched with relevant cybersecurity vendors and services
Access additional support options where needed
Why partners join
More client value without major delivery overhead.
Improve retention
Create more ongoing value through clearer reviews, priorities, and next-step guidance.
Open new revenue
Create partner-sourced account opportunities with commercial terms matched to your contribution.
Move clients faster
Help SMB clients make better security decisions with less market confusion.
Partner models
Choose the model that matches how you serve clients.
Referral Partner
Best for firms that make introductions and help identify qualified opportunities.
Co-Sell or Campaign Partner
Best for associations, communities, and ecosystem partners that promote Value Aligners through webinars, member programs, or co-branded campaigns.
Embedded MSP/MSSP Partner
Best for service providers that want to include the assessment and recommendation workflow inside onboarding, reviews, or ongoing client support.
White-Label Strategic Partner
Best for larger managed partners that want a branded experience and deeper ownership of the client relationship.
Partner workspace (app)
Onboarding and registered leads live in the partner portal
The four models above describe how you work with clients. Activation and deal registration happen in the authenticated partner area on app.valuealigners.com: company profile and tax attestation, Stripe Connect payout setup, channel partner agreement, then net-new lead submissions for Value Aligners to review. Use Open partner portal in the hero so parameters such as UTM tags pass through sign up or sign in.
Commercial structure
Standard revenue share ranges.
Final commercial terms depend on partner contribution, relationship ownership, support involvement, branding model, and strategic value.
Referral Partner
10%-15%
Insurance / Advisor Partner
10%-15%, up to 20% with active co-marketing
Association / Accelerator / Community Partner
15%-20%
Embedded MSP / MSSP Partner
20%-30%
White-Label Strategic Partner
25%-35% of net revenue, or custom structure for strategic partners
OEM / Integration Partner
15%-25%
Pilot structure
Start with a simple pilot.
Most partner relationships begin with a focused pilot so both teams can confirm fit before a broader rollout.
- 01
A focused partner use case, such as onboarding, renewal review, or quarterly client reviews
- 02
A small initial account group
- 03
Clear success metrics, such as assessments completed, partner-sourced opportunities, and conversion activity
- 04
A review at the end of the pilot to confirm fit for a broader rollout
What makes Value Aligners different
AI-powered assessment, practical recommendations, and curated vendor access.
The platform is built to reduce confusion, speed up decision-making, and support a more trusted buying experience for businesses that do not have enterprise-scale security teams.